The Efficiency Shift: from Motors to Markets
The EU's new Clean Industrial Deal, signed in February, aims to make clean energy more affordable and boost demand for technologies like electric motors—the rotating backbone of modern industry.
At this exclusive ABB media briefing event, you'll hear from senior experts from ABB's IEC Low Voltage Motors division. Get direct insight into ABB's strategy to meet that demand, hear what customers are saying about the future, explore the inner workings of their most widely-used machines, and discover the latest design innovations driving the electric motor industry forward. From pushing energy efficiency to setting new performance benchmarks, ABB is showing how the right motor can transform industrial operations.
Register today to join us in London on 16th May 2025 for our next technical media briefing featuring leaders from the world of commerce and heavy industry.
Join Industry Leaders

Stefan Floeck
Division President of IEC Low Voltage Motors

Ivor Vidjen
Global Head of Strategy & Business Development for IEC LV Motors

Daniel Eberli
Head of Product Management for IEC LV Motors
Daniel will showcase ABB’s groundbreaking technologies such as Synchronous Reluctance motors (SynRM) that can achieve IE6-level efficiency, and the latest innovation, High Dynamic Performance (HDP) motors fitted with a SynRM rotor. He will demonstrate the real environmental impact of next-level energy efficiency — at the cutting edge of industry.

Dave Hawley
Global Head of Sales for IEC LV Motors
Dave will explore how energy efficiency goes beyond reducing energy use, instead boosting cost savings and long-term sustainability. Using success stories from ABB’s customers, he’ll show how energy efficiency can be a strategic lever for customers aiming to hit sustainability targets and future-proof their operations.
Event Highlights
Venue:
Tower Suites @ Blue Orchid Hotel, 100 Minories, London, EC3N 1JY
Date:
Friday 16th May 2025
Time:
10:45 - 15:00 (includes lunch)
Organiser contact:
Neil Fullbrook - +44 (0) 207 043 8847
neil@thecadenceteam.com
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